• Kobayashi Wing Bowl Media Blitz

    February 12, 2012 | Posted By: | Clients |

    In addition to local sports and news outlets, including up-close pieces on his cultural appreciation for great food in Philly Mag and The 700 Level, coverage on ESPN shows SportsCenter and Around the Horn, mentions in online editions of The Atlantic, Wall Street Journal and E!’s The Soup, starring on numerous Asian broadcasts, and chilling with NBA superstars, Takeru Kobayashi capped off his record setting Wing Bowl week with a shout out in the most recent People Magazine.


    The coverage is indicative of the eater’s global and diverse appeal beyond traditional male, sports publications.

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    The Liberty Intrigue Now On-Sale

    January 27, 2012 | Posted By: | Clients |

    An interesting thing happened during the production of Tom Grace’s sixth novel, The Liberty Intrigue. Two very talented and experienced freelance editors turned down the opportunity to work on the book. Both thought this novel was engaging, well-written, and timely, but both declined due to the same pre-existing condition: liberalism. The idea of a likable conservative protagonist was too great a leap of imagination, even in a work of fiction. One apologetically offered that he would like to refer Tom to a conservative editor, but he didn’t know any. When it comes to cultural bias in the media, that says it all. Especially when one considers that Tom Grace’s previous five novels were published books by Time Warner, Pocket Books, Harper Collins and Vanguard Press, and he is a #1 Internationally Bestselling Author…

    Ross Egan has quietly labored for years in the West African nation of Dutannuru—a tiny republican democracy that emerged from the wreckage of a brutal civil war that claimed the brilliant engineer’s wife and child. When a neighboring despot threatens Dutannuru with renewed violence, Egan is abruptly thrust onto the world stage at the center of the deadly international crisis. His actions and resulting notoriety land him on the short list of individuals capable of challenging the incumbent for the presidency of the United States. A political neophyte, Egan is intrigued by the task of unseating a ruthless political operator seen by some as the most dangerously leftist president in the nation’s history. To win the White House, Egan must mount the most unorthodox presidential campaign ever attempted — and navigate through a daunting new world marked by character assassination, high-level corruption, armed raids, and political murder.

    Tom will be speaking at The Heritage Foundation on February 8, one of the few – if not only – fictional writers to be invited to do so.

    The book is now available for purchase on Amazon.

    Tom Grace is the internationally bestselling author of The Secret Cardinal, Bird of Prey, Twisted Web, Quantum, and Spyder Web. His books have been translated into several languages, pirated, and placed in the library at the South Pole. He is an architect in private practice with projects ranging from private residences to genetic therapy labs. He lives in Michigan with his wife and children and is at work on his next novel. To learn more about Tom Grace, visit

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    Kobayashi to Compete in Wing Bowl 20

    December 22, 2011 | Posted By: | Clients |

    World Champion Eater Announces Live on Air His Entry into the February 3 Event in Philadelphia; Sets Sights on World Record

    Takeru Kobayashi announced live today on 94 WIP’s morning show with Angelo Cataldi that, for the first time ever, he will participate in station’s annual gala of AM gluttony, Wing Bowl.

    Said Cataldi on Kobayashi’s participation, “Having the greatest competitive eater in history, Takeru Kobayashi, in the biggest competitive eating event in the world is the realization of a dream for me and everyone at WIP. Our crowd of 20,000 will finally get to see the great Kobayashi compete against Philadelphia’s best eaters…Thanks to Kobayashi, Wing Bowl 20 will be our most anticipated and spectacular event ever.”

    During the event Team Kobi will be providing exclusive, unprecedented access to the action on his UStream channel ( and Facebook fan page (

    “Wing Bowl has proven to be a contest like no other. The sheer nature of eating chicken wings requires both stamina and technique,” said Kobayashi. “Ultimately this sport, like any other, is about the fans and I want to allow mine to tune in from around the globe and be as close to the action as possible.”

    He adds, “Philadelphia has always held a place in my heart. I look forward to finally participating in this legendary contest, and adding a Wing Bowl title to my resume…perhaps even setting a world record.”

    In keeping with his vow last month when he set the world turkey eating championship in New York City and volunteered at the Bowery Mission, Kobayashi will announce an initiative to use Wing Bowl to create awareness for hunger-related causes in the Philadelphia-area as a part of his participation.

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    Kobayashi Launches Digital Platforms, Sets World Record & Serves NY’s Impoverished on Thanksgiving

    November 25, 2011 | Posted By: | Clients · Events |

    On Wednesday evening, Takeru Kobayashi set a world record consuming 7.50 pounds of turkey Thanksgiving Eve before a live audience at Turtle Bay in New York City, as witnessed by third-party officiates and SB Nation Senior Correspondent Amy K. Nelson.  The event kicked off Kobayashi’s launch of his Facebook fan page (  and his UStream channel, both of which carried the record setting performance live to thousands across the globe.

    Said Co-Founder and President Dan Rollman:

    “Kobayashi ate 7.5 pounds of turkey in 10 minutes, a new RecordSetter World Record.  It was a true thrill watching the world’s greatest eater at the top of his game. He didn’t just beat the existing world record — he annihilated it.   Never in my life have I witnessed food disappear like that. The man is a true culinary Houdini.  We welcome Kobayashi into the community and can’t wait to work with him again in the future.”

    At the event, Kobayashi announced his intent to travel the country, meet new fans and explore new foods, while raising awareness for anti-hunger initiatives.

    Yesterday, on Thanksgiving Day, Kobayashi joined the likes of actor Stephen Baldwin and Chef Mario Batali in serving the less fortunate at New York City’s Bowery Mission’s Thanksgiving Day Banquet.

    “It’s my intent to use my unique talent to help those less-fortunate than me.  I consider myself blessed and never for once take that for granted,” said Kobayashi.  ”That is what this holiday is all about.”

    Since the launch of the UStream channel less than 48 hours ago, over 70,000 people have watched the record setting feat in between their travel, holiday meals, and Black Friday shopping sprees.

    Official scoring breakdown from RecordSetter:

    “The first turkey + platter weighed 10.25 pounds before the attempt, and 4.625 pounds after, meaning Takeru Kobayashi ate 5.625 pounds of the first turkey.

    The second turkey + platter weighed 8 pounds before the attempt, and 6.125 pounds after, meaning Takeru Kobayashi ate 1.875 pounds of the second turkey.

    Adding 5.625 pounds of the first turkey and 1.875 pounds of the second turkey, Takeru Kobayashi ate a total of 7.5 pounds within the 10 minute time limit, a new world record.”


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    Takeru Kobayashi to Attempt to Set World Record for Turkey Eating Wednesday in New York

    November 22, 2011 | Posted By: | Clients |

    New York resident, world champion competitive eater, will host event in front of a live crowd and across the globe via UStream ( before assisting neighbors in community events on Thanksgiving Day

    More info here.

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    Farkas Featured on’s Hang Up & Listen

    November 16, 2011 | Posted By: | Clients |

    Click here for audio of the segment.

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    Client Farkas Original Eye Black Featured in this Month’s ESPN the Magazine

    November 13, 2011 | Posted By: | Clients |

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    Logan Morrison, Farkas Eye Black Enter Charitable Partnership

    October 24, 2011 | Posted By: | Clients |

    Morrison latest pro to join “Athletes Against Sticker” While Farkas Original Eye Black
    to Support LoMo Camp for the Cure and the American Lung Association.

    MIAMI, FL (October 24, 2011) – Earlier this month pro football player Jim Leonhard partnered with Farkas Original Eye Black to launch “Athletes Against Stickers,” an organization which promotes the on-field superiority of eye black over stickers, and the role of professional athletes in setting a positive example for youth players on and off the field.

    Today, as the baseball season comes to an end and he readies to represent the league overseas, Florida leftfielder Logan Morrison (@LoMoMarlins) joins Leonhard in spreading that message globally by spearheading the “Get Fark’d Up” program, a play on words, of course, on Morrison’s propensity to “Get Fired Up.” Beginning on his trip to Taiwan this month, and throughout the offseason, Morrison will be using his platforms (real and virtual) to encourage baseball players around the world to put down the stickers and “Get Fark’d Up.”

    You can support the cause by literally getting Fark’d Up with LoMo on Faecbook and Twitter at

    “Errors happen in baseball all the time, but one misstep I wouldn’t make is wearing stickers on my face,” joked Morrison. “I’m excited to partner with Farkas Eye Black to raise money for a cause that is near and dear to me along with trying to save athletes across the globe from the perils of this sticker fad. If I can save one professional athlete from embarrassing themselves on the diamond, well then, I can at least say I’ve tried to make the world a better place for everyone.”

    Charity is not something new to Morrison. As he takes the lead in trying to wipe out sticker usage, Farkas Original Eye Black is returning the favor and entering into a charitable partnership to provide scholarships, product and apparel for the LoMo Camp for the Cure, an annual camp started by Morrison in Jupiter, FL which benefits the American Lung Association, in honor of his father Tom Morrison, who was stricken with lung cancer.

    Between now and November 4, Farkas will donate a portion of every tin of Farkas Original Eye Black sold to the American Lung Association.

    Said company co-founder Brian Farkas, “As Logan Morrison quickly makes a name for himself around the league for his all-star-level play and his tendency to Tweet his mind, his commitment to his cause and his father’s legacy speaks for itself.”

    You can learn more about Farkas Original Eye Black, the “Athletes Against Sticker” campaign and LoMo Camp for the Cure at

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    Jim Leonhard to Co-Chair “Athletes Against Stickers” Campaign

    September 21, 2011 | Posted By: | Clients |

    New York Safety Jim Leonhard to Co-Chair “Athletes Against Stickers” Campaign

     New York safety and former All-American partners with Farkas Original Eye Black to film a public service announcement to educate athletes and the public on the disturbing and dangerous trend of wearing childish stickers on the fields of play. 

    NEW YORK, NY (September 21, 2011) – New York safety and former Wisconsin Badger Jim Leonhard has partnered with Farkas Original Eye Black to serve as honorary Chair of “Athletes Against Stickers,” an organization which promotes the on-field superiority of eye black over stickers, and the role of professional athletes in setting a positive example for youth players on and off the field.

    A 2003 Yale University study proved that the sticker fad which has gained popularity in recent years scientifically has no effect in limiting the sun’s glares compared to traditional eye black.

    The finding and the trend’s uptick, troubles Leonhard, “You wouldn’t wear a helmet simply because it looked cool if it offered no protection on the field.  Why then would you wear stickers for some perceived aesthetic value?”

    Scientific evidence aside, Leonhard questions the message this trend is sending to today’s youth.  “I play a dangerous sport against the greatest athletes in the world.  Every little advantage can make the difference on a Sunday afternoon, be it physical (like reducing the sun’s glare) or psychological.  I am worried that today’s athletes have gone soft or are misinformed.  Call me old-school, but when I think of wearing stickers, I envision my niece and her dollies.  That’s not very intimidating if you ask me.”

    Farkas Original Eye Black was founded by the grandson of former Washington Redskins great Andy “Anvil” Farkas, who is credited with literally changing the face of the American athlete by being the first to wear eye black.  The Anvil’s grandson, Brian Farkas, notes, “Our company is about tradition, toughness and performance, three qualities exemplified by both grandfather and by a player like Jim.  His combination Midwest work-ethic and big city acumen make him a perfect face for this campaign.”

    You can learn more about Farkas Original Eye Black and the Athletes Against Stickers; and view Leonhard’s PSA at

    About Farkas Original Eye Black

    Farkas Original Eye Black was founded in the name of Andy “Anvil” Farkas. Farkas changed the face of the American Athlete when he became the first player to wear Eye Black in the NFL. The standout fullback laid those groundbreaking lines under his eyes in 1942, and led the Washington Redskins to the World Championship. An All-American out of the University of Detroit (1937), Farkas played 7 seasons with Washington and capped his career with the Detroit Lions in 1945. In 2002, the Redskins named Farkas as one of the 70 Greatest Redskins of all time.

    Farkas Eye Original Eye Black is committed to providing athletes the best eye black on the market.

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    HHR’s Chris Illuminati A-Hole Redux

    February 9, 2011 | Posted By: | Clients |

    After HHR associate and author Chris Illuminati’s success with his first co-authored book, A**holeology: The Science Behind Getting Your Way – and Getting Away with it, the publishers came back for more and asked Chris for a solo sequel, A**holeology The Cheat Sheet: Put the science into practice in everyday situations .

    The Trentonian ran a feature on the hometown hero today.  Check it out here.

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    Eastern Design Group Site Redesign

    December 30, 2010 | Posted By: | Clients |

    Eastern Design Group approached us about updating the look and feel of their site in a way that would spotlight the visual beauty of their interior design work.

    We once again tapped the digital design talents of Sebek Media, who modified and personalized a Adinda portfolio template, and the result is a very aesthetically pleasing and easy to use and navigate site.

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    Fast Company Profiles Runyan Campaign’s Use of AdWords and Facebook

    November 1, 2010 | Posted By: | Clients |

    JRFCIn addition to creating a page and overall digital platform with a look and feel as unique as the nontraditional candidate himself, the Runyan for Congress campaign has taken steps to appeal to a broad spectrum of voters, as well as potential donors.

    Among those tactics is opening him up to new audiences based on his professional background and his alma matter.

    Most recently, the campaign took the online micro-targeting a step forward and invested in Google keywords and targeted Facebook ads, focusing on both geography and consumer interests.  What’s unique is that none of the targeting was focused on political terms, but rather terms that would be of interest to consumers, fans and potential voters who would likely be receptive to Runyan’s candidacy.

    The efforts have caught the attention of not just political campaign observers, but also the tech crowd as well.

    From a recent profile at Fast Company:

    People in Michigan using Google to search for “Shoelace”—the nickname of the current Wolverines quarterback—might see an ad for Runyan over on the side. And on Facebook, if you “Like” the Eagles or popular wide receiver DeSean Jackson or the Eagles’ stadium, and you’re within the geographic area that the Runyan campaign is targeting, you may very well see an ad that runs something like “Jon Runyan was one tough football player. Imagine how tough he’ll be in Congress.”

    Read the complete story here: First-Time Candidates Use AdWords and Facebook to Win Out-of-State Cash.

    + Read more… Mentions Runyan Among Candidates Seeing Most Facebook Growth, Most Momentum

    October 20, 2010 | Posted By: | Clients |

    Among those members who are gaining momentum – or have added the most friends in the last week – are Rep. Michelle Bachman (R-MN), West, Jon Runyan (R-NJ), Grayson, and Rep. Grabrielle Giffords (D-AZ). Republican dominate the “top posters” with North Carolina hopeful Ilario Pantano and Alabama candidate Martha Roby updating with the most wall posts in the past week, Facebook said.

    Read the full article here.

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