Logan Morrison, Farkas Eye Black Enter Charitable Partnership
Morrison latest pro to join “Athletes Against Sticker” While Farkas Original Eye Black
to Support LoMo Camp for the Cure and the American Lung Association.
MIAMI, FL (October 24, 2011) – Earlier this month pro football player Jim Leonhard partnered with Farkas Original Eye Black to launch “Athletes Against Stickers,” an organization which promotes the on-field superiority of eye black over stickers, and the role of professional athletes in setting a positive example for youth players on and off the field.
Today, as the baseball season comes to an end and he readies to represent the league overseas, Florida leftfielder Logan Morrison (@LoMoMarlins) joins Leonhard in spreading that message globally by spearheading the “Get Fark’d Up” program, a play on words, of course, on Morrison’s propensity to “Get Fired Up.” Beginning on his trip to Taiwan this month, and throughout the offseason, Morrison will be using his platforms (real and virtual) to encourage baseball players around the world to put down the stickers and “Get Fark’d Up.”
You can support the cause by literally getting Fark’d Up with LoMo on Faecbook and Twitter at Facebook.com/FarkasEyeBlack.
“Errors happen in baseball all the time, but one misstep I wouldn’t make is wearing stickers on my face,” joked Morrison. “I’m excited to partner with Farkas Eye Black to raise money for a cause that is near and dear to me along with trying to save athletes across the globe from the perils of this sticker fad. If I can save one professional athlete from embarrassing themselves on the diamond, well then, I can at least say I’ve tried to make the world a better place for everyone.”
Charity is not something new to Morrison. As he takes the lead in trying to wipe out sticker usage, Farkas Original Eye Black is returning the favor and entering into a charitable partnership to provide scholarships, product and apparel for the LoMo Camp for the Cure, an annual camp started by Morrison in Jupiter, FL which benefits the American Lung Association, in honor of his father Tom Morrison, who was stricken with lung cancer.
Between now and November 4, Farkas will donate a portion of every tin of Farkas Original Eye Black sold to the American Lung Association.
Said company co-founder Brian Farkas, “As Logan Morrison quickly makes a name for himself around the league for his all-star-level play and his tendency to Tweet his mind, his commitment to his cause and his father’s legacy speaks for itself.”
You can learn more about Farkas Original Eye Black, the “Athletes Against Sticker” campaign and LoMo Camp for the Cure at http://farkaseyeblack.com.
