The Next Web: “Half of all social media campaigns go unnoticed, says new report”

This shouldn’t be at all surprising as many companies and brand of all sizes dive quickly into social media as if to check off a box with no real strategy or gameplan.

As many as half of all com­pa­nies run­ning social media mar­ket­ing cam­paigns are see­ing their mes­sages fall upon deaf ears, accord­ing to data from the Dig­i­tal Life 2012 report pub­lished by TNS today.

Read the full story here: Half of all social media campaigns go unnoticed, says new report

h/t @joefav